The lovely folks at Fairlife hosted an event yesterday to launch their new milk products in the Twin Cities and invited a bunch of us to join in the fun.
It was held at Lifetime Fitness in Eden Prairie (practically my backyard) so of course I had to attend. I also brought Mr.C along to stand in for me as a taste tester.
The co-founder of Fairlife, Sue McCloskey, who is also a wife, mother, fitness enthusiast, and dairy farmer, was there to introduce the product and the inspiration behind it.
Chris Freytag from KARE 11 was also in attendance and led everyone in a 30 minutes HIIT (high-intensity interval training) workout. I’m so out of shape that I huffed+puffed my way through but it was definitely great motivation to keep up with my at-home workouts and gave me some new moves to use.
And of course, we also got to test out the product!
Fairlife Milk has 50% more protein, 50% more calcium, and 50% less sugar than ordinary milk. Plus, it’s lactose free! All of this nutrition is added naturally thanks to their unique filtering process.
They had all their milks out to taste – 2% Chocolate, regular 2%, and skim. They also whipped up a few smoothies full of protein to help us recharge after the workout.
Since I’m still in Phase 1 of my LEAP plan I had to forgo tasting at the event and had Mr.C fill in for me. He said: “It was very creamy. The 2% milk felt like whole. The chocolate one was delicious!”
Right now the milk is only available in the Twin Cities and Denver but Fairlife hopes to have their products nationwide soon!
For my Twin Cities peeps – you can pick up Fairlife for yourself at Rainbow, Holiday, Kowalski’s, Lunds & Byerlys, Coborns, Cub, and Knowlan’s Festival.
When we got home we decided to test out our new blender. It’s so easy to use and we love that you can make just one smoothie at a time! Plus our blender broke a few months ago so this was meant to be.
I made one with Kefir, frozen raspberries, and a few ice cubes.
Mr.C made his with Fairlife’s chocolate milk, frozen strawberries, and ice. Perfect for a quick treat!
Since starting my LEAP journey I’ve become more conscious of what I’m putting into my body, diligent about reading ingredient labels, and actively seeking out more products that embrace sustainability, fair trade, animal comfort, etc.
Fairlife’s motto is “believe in better”. They are a family business committed to being environmentally responsible, treating their cows humanely and with compassion, producing their products in an ethical, efficient, and safe way, and being affordable. They call it their “from grass to glass® promise.”
One of Fairlife’s major investors is Coca-Cola who hopes to help provide consumers with better, wholesome nutrition options from safe, responsible sources.
Fairlife really wants to help people live healthier, better lives. This aligns exactly with the new mission I have for myself so I’m very glad our paths were able to cross!
Thanks again to Fairlife for inviting me to their event and introducing me to their brand + products.